#I LOVE WHAT YOU'RE WEARING

7 weeks has passed by, too fugitive almost, but all the thoughts, rebellions, manifestos within are pyramids to climb and explore. I started it out by having the desire to research on the documentation, the exercise, the perception of contemporary time, or maybe futuristic time. continuing the investigation of On Kawara's. Yet, I feel not ready to execute and practice on this subject as the final of this class, not just because I am an addicted procrastinator (while researching on this topic, I came upon this funny reading : Procrastination Through the Ages: A Brief History of Wasting Time ).

So I decided, to take on another subject, a world I was once very familiar and deep in, the industry of imaginary, imagery, dangerous, beautiful, ugly, vicious, public mass illusionary, ... so on, the industry of advertising and fashion. How and why is it, that clothes one wears today, seems to be almost or even more significant(to some people) then who the person really is, or was it ever this way all along. How is that I walk down the streets in Manhattan and Brooklyn, I can't escape posters, billboards, windows and spaces selling nothing but clothing, but nothing really. What has these clothes done to us? And what have we done to them? What are these brands of fashion telling us? And what are they telling about us?

Remixing my words with John Berger and Mark Grief, my concern is present.
We are so accustomed to being addressed by these images, on screens, in the streets, in the magazine, on TV, on billboards, on Taxi cabs, on Instagram, we are so accustomed that we scarcely notice their total impact. We have accepted the total system of fashion imagery as we accept an element of climate. Women portrayed no fundamentally different from women portrayed centuries ago, her body is arranged to display, with subtle hints or explicit manifestos of simulated sexuality from a Barbie.  

How does a system convince people that they do not possess their "image" and sex properly? Teach them that in their possession it is shapeless and unconditioned. Only once it has been modified, layered with experts, honeycombed with norms, overlaid with pictorial representations and sold back to them, can it fulfill itself as what its possessors "always wanted". Breasts starved away by dieting will be reacquired in breast-implant surgery - to attain the original free good, once destroyed, now re-created unnaturally. 

 
the evolution of a logo

the evolution of a logo

calvin klein on broadway

calvin klein on broadway

the new "cool" kids on internet

the new "cool" kids on internet

interview by one of the most successful online fashion retail shop/magazine with Leo Mandella on the topic Logomania

interview by one of the most successful online fashion retail shop/magazine with Leo Mandella on the topic Logomania

where the clothes are made

where the clothes are made

where they end up to be

where they end up to be

will update more on the concept, reasoning and thinking behind this project.
now i'm on molding the silicone t-shirt.

 

 

The project is called I LOVE WHAT YOU'RE WEARING
This project will be consisted of a few parts:
for the class final i'll be finishing 1,2,3,4


1 cutting off all labels from the clothes I own
2 stitching them together

3 mold a 0 size t-shirt out of silicone
4 stitch all labels to the silicone t-shirt

5 videos/images of the design process of the labels
6 videos/images of the factories manufacturing the clothes
7 videos/images of the advertisement/fashion shows/campaigns of the labels
8 screenshots/recordings of the comments/selfie tags on Instagram of the labels by consumers

 
03.14 : this is my first try on molding the silicone, not completely satisfied with the result. going to try a different method of molding it.

03.14 : this is my first try on molding the silicone, not completely satisfied with the result. going to try a different method of molding it.

making the mold out of plaster

making the mold out of plaster

curing silicone

curing silicone

silicone t-shirt

silicone t-shirt

arranging labels

arranging labels

decided this is not a good way to present, want to deconstruct the labels rather than perfectly alining them. 

decided this is not a good way to present, want to deconstruct the labels rather than perfectly alining them. 

stiched all the "made in" labels together

stiched all the "made in" labels together

threw them together randomly. seems better than the previous arrangement. going to shred the labels in the paper shredder tomorrow and then re-assemble again.

threw them together randomly. seems better than the previous arrangement.
going to shred the labels in the paper shredder tomorrow and then re-assemble again.

 

 

 

 



Reference Materials:
Simulation and Simulacra - Jean Bauldrillard
Ways of Seeing - John Berger
Against Everything - Mark Greif (essay Against Exercise, essay Afternoon of the Sex Children, essay The Reality of Reality Television)
What's Wrong with the Fashion Industry - Vestoj - link